Games
Rovio creates, develops and publishes mobile games. There are multiple games based on the Angry Birds brand downloadable in the app stores, along with games based on other characters. Rovio's mobile games have been downloaded more than 5 billion times since 2009. A majority of Rovio games are free-to-play (F2P) games, meaning that they can be downloaded and played for free. Players can make optional in-game purchases to speed up their progress or gain access to additional features. In addition to in-game purchases, players can choose to view advertising in exchange for in-game benefits. At the end of 2022, 97% of Rovio’s Group revenue came from games and 3% from brand licensing. 78% of revenue came from in-app purchases, 16% from in-game advertising and 3% from custom contracts and other games revenue. Rovio has seven game studios – one in Espoo (Finland), Stockholm (Sweden), Copenhagen (Denmark), Barcelona (Spain), Montreal and Toronto (Canada), as well as a subsidiary in Izmir (Turkey) called Ruby Games. Game teams are supported by shared functions including marketing, user acquisition, analytics, technology, finance and business development.