Our strategy
We craft joy with player-focused gaming experiences that last for decades
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Three main growth areas to deliver long-term value creation and growth
Our core business is built around F2P mobile games. We operate our games in a games-as-a-service (GaaS) business model driving player engagement and monetisation through live operations for years to come. Our games utilize both Angry Birds IP and new IPs depending on the fit for each specific game project.
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A clear strategic focus
Our strategy to deliver long-term value and growth in these areas is based on a clear strategic focus: brands, ambitious and innovative games, casual gaming focus and the Beacon growth platform.
With brands, we will continue to leverage and strengthen the Angry Birds brand, develop new IPs with the potential to become a gaming brand, while also looking at the possibility to acquire brands. Ambitious and innovative games mean that we only launch games with both great potential and innovation at our core, while actively exploring market trends. We focus on casual gaming to leverage our core capabilities and to maximize the value of the network of users. This will be done, for example, through Red’s Club, our loyalty program and online hub, which we are developing and aiming to release in 2023. Our growth platform Beacon includes technology, data and people that together enable the developing, analyzing, launching, and the scaling of games successfully. Beacon provides value to both our existing and acquired game teams.
Sustainability guides our strategy
Sustainability is a cornerstone of our strategy. The three strategic focus areas are safe and responsible gaming, people and society and climate and environment.
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Passionate and skilful teams carry out our strategy
Our strategy centers around our identity: we are a mobile-first games company. Gaming is a creative industry where success depends on having the most talented teams. Our passionate and skilful people are guided by our values: be bold, embrace innovation and act with integrity.